C77 – The Brand Colour Playbook for Designers

Overview
A practical and inspiring digital guide to help designers confidently choose, apply, and master colour in their projects. Packed with professional tips, psychological insights, and harmony rules, this playbook is your go-to resource for building palettes that are not only beautiful but strategic and effective.

Perfect for branding, web, and creative projects, it takes the guesswork out of colour and gives you ready-to-use palettes that actually work in the real world.

What's included

• Comprehensive Colour Guide – Step-by-step guidance on choosing palettes, assigning roles, applying ratios, and testing in context.
• Colour Harmony & Psychology – Clear breakdowns of colour theory, harmony types, and the emotional impact of each colour.
• Practical Application Tips – How to use HEX, RGB, and CMYK codes consistently across print and digital projects.
• 20 Ready-to-Use Palettes – Each with HEX, RGB, and CMYK values, plus curated notes on Vibe/Mood and Best For (e.g. hospitality, wellness, lifestyle, premium brands).
• Professional Insights – Real-world advice from over 10 years of design experience distilled into an approachable toolkit.

Why it’s valuable

• Saves you time by giving you ready-to-use palettes
• Helps you stand out from competitors with thoughtful colour choices
• Builds client confidence with clear, structured systems
• Equally useful for branding, UI/UX, or creative studio work
  

Questions
Feel free to get in touch if you have any questions, I'd be more than happy to help.

Disclaimer
This product is non-refundable because it is a digital product.